A merch trailer for walk-up shopping and a hidden QR collection for ship-to-home orders, working together, with venue-attendee ads bringing local fans in before each show. The opportunity: more ways for fans to buy, before the show and after it.
A merch trailer or pop-up at selected venues gives fans another place to browse and buy available tour merch before the show.
Signage at the trailer, merch booth and venue screens opens a mobile collection. Fans order from the show without carrying anything through it.