Growth compares Jan 1–Oct 29, 2026 with the same period in 2025. ROAS is Meta-reported.
| Metric | 2026 | Growth |
|---|---|---|
| Gross sales | $471,162 | +294.3% |
| Net sales | $461,572 | +328.8% |
| Total sales | $588,994 | +337.4% |
| Orders | 8,663 | +269.4% |
| Average order value | $53.79 | +14.2% |
Shopify · Jan 1–Oct 29, 2026 · USD · growth compares the same period in 2025
September was the strongest month at $135,412 in net sales, up 116.7% on August and 898.1% on September 2025. Every month since May has more than doubled its 2025 total.
| Month | Orders | Net sales | YoY | |
|---|---|---|---|---|
| Jan | 80 | $3,336 | +69.0% | |
| Feb | 188 | $8,870 | −15.5% | |
| Mar | 179 | $8,439 | +75.0% | |
| Apr | 269 | $14,805 | +17.9% | |
| May | 629 | $32,636 | +131.7% | |
| Jun | 1,289 | $58,449 | +301.9% | |
| Jul | 869 | $40,154 | +144.0% | |
| Aug | 1,290 | $62,490 | +752.7% | |
| Sep | 2,293 | $135,412 | +898.1% | |
| Oct 1–29 | 1,577 | $96,982 | +720.8% | |
| Total | 8,663 | $461,572 | +328.8% |
Shopify · net sales and orders by month · Jan 1–Oct 29, 2026 · YoY compares each month with the same month in 2025 · October runs through the 29th.
| Metric | 2026 | Change |
|---|---|---|
| Ad spend | $12,424 | +340.4% |
| Attributed purchases | 2,230 | +409.1% |
| Purchase conversion value | $153,201 | +498.7% |
| Cost per purchase | $5.57 | −13.5% |
| Purchase ROAS | 12.33x | +35.9% |
| Reach | 523,732 | +197.7% |
| Impressions | 2,490,598 | +278.4% |
| Link clicks | 48,661 | +226.9% |
Meta Ads Manager · account total · Jan 1–Oct 29, 2026 · change vs. the same period in 2025 · 7-day click, 1-day view attribution · conversion value = amount spent × purchase ROAS as reported by Meta
| Ad set | Spend | Purchases | Conversion value | ROAS | Cost per purchase |
|---|---|---|---|---|---|
| Retargeting (site visitors and engagers) | $3,715 | 667 | $47,121 | 12.68x | $5.57 |
| Lookalike of past purchasers | $3,654 | 630 | $45,431 | 12.43x | $5.80 |
| Prospecting (Advantage+) | $3,501 | 666 | $42,531 | 12.15x | $5.26 |
| Page follower remarketing | $1,554 | 267 | $18,117 | 11.66x | $5.82 |
| Total | $12,424 | 2,230 | $153,201 | 12.33x | $5.57 |
Meta Ads Manager · active ad sets in the evergreen purchase campaign · Jan 1–Oct 29, 2026. Prospecting and lookalike audiences convert as efficiently as retargeting, which leaves room to scale new-fan reach.
| Flow | Attributed revenue |
|---|---|
| Welcome Series · customer vs. non-customer | $27,636.44 |
| Abandoned Cart | $8,154.58 |
| Customer Thank You · new vs. returning | $4,196.18 |
| Happy Birthday | $2,410.58 |
| Customer Winback | $1,284.74 |
| Cross-Sell | $895.86 |
| First Purchase Anniversary | $362.23 |
| Browse Abandonment | $0.00 |
| Price Drop Notification | $0.00 |
| Total flow-attributed revenue | $44,940.61 |
Klaviyo · Placed Order conversion value · Jan 1–Oct 29, 2026 · each flow combines its individual messages. Attributed revenue, not necessarily incremental; not added to Shopify sales.
Every full week since the hidden tour collection launched has beaten August’s weekly average.
| Week | Net sales | vs. Aug avg |
|---|---|---|
| August weekly average (baseline) | $14,110.53 | — |
| Sep 1–6 (partial week) | $29,190.93 | +106.9% |
| Sep 7–13 | $34,055.22 | +141.3% |
| Sep 14–20 | $38,610.25 | +173.6% |
| Sep 21–27 | $27,263.80 | +93.2% |
| Sep 28–Oct 4 | $20,544.14 | +45.6% |
| Oct 5–11 | $27,743.14 | +96.6% |
| Oct 12–18 | $33,751.68 | +139.2% |
| Oct 19–25 | $17,979.04 | +27.4% |
| Oct 26–29 (partial week) | $3,230.95 | — |
| Total, Sep 1–Oct 29 | $232,369.15 |
Shopify · net sales by week · weeks start Monday · Sep 1–Oct 29, 2026; the first and last weeks are partial. August weekly average = August net sales ($62,489.51) ÷ 4.43 weeks.