Building on what’s working, with three new moves for the album and tour cycle. Every new tactic starts as a measured test before it scales.
Invest in creative that sells.
More investment in product photography, lifestyle shots and dynamic ad content, including video. Better creative lifts every channel at once: product pages convert better, emails earn more clicks and ads get stronger results for the same spend.
Smarter ad targeting.
More fans we can reach directly.
Reach the fans who were in the room.
Through a data partnership, we build ad audiences from fans who attended each venue on Staind’s last tour. Instead of broad targeting, every campaign reaches a proven, engaged fanbase in those markets: the album preorder, new drops and holiday pushes now, and tour news whenever it’s announced.
Launch SMS alongside email.
Email automation is already a top revenue driver. SMS adds a faster, more personal channel for the moments that matter most, built on fans who opt in at checkout, on the site and from tour QR codes.