This is the home for Staind merch planning, creative development, results, drop strategy, and the overall marketing plan to grow the business.
Each section opens its own page. Start anywhere, or follow them in order from the creative through the results to what comes next.
The visual world of the new album and merch.
Page through a booklet of proposed merch designs like a real book, then browse every apparel and accessory design in a full-screen viewer.
How the store sells the new album alongside the merch.
A working storefront concept with a rotating hero, vinyl and CD pre-orders, collections, product pages, cart and email and SMS signup.
Every release moment from now through the tour.
An album countdown and eight dated moments, each with its own goal, plus a full album campaign shown across every channel.
YTD Results for 2026
Shopify sales, Meta and Klaviyo results with year-over-year growth, monthly and weekly trends, and the lift since the tour QR collection launched.
Three new ways to grow, plus doing more of what works.
Invest in stronger photography and video creative, reach past concertgoers in their markets with venue-attendee ad audiences, launch SMS alongside email, and keep scaling what is already driving results.
More ways for fans to buy at the show.
A branded merch trailer for walk-up sales and a hidden QR collection for ship-to-home orders, working together so fans can skip the line and still take something home.
