03Drop plan
Fan-facing calendar
What fans see, and when.
Releases, offers and tour moments in the order fans meet them. Dates update here as approvals land.
Nov 11, 2026Announcement
New album announcement + vinyl preorderPreorder milestone, not the album release date.Nov 27–30, 2026Sale
Black Friday saleA clear offer on an eligible assortment.Nov 30, 2026Release
Tormented releaseIts own capsule story, alongside the Black Friday activity.Early DecemberHoliday
“There’s still time”Holiday push on ready-to-ship products using existing assets. “Last chance” waits for the real shipping cutoff.January 2027Sale + refresh
Selected-stock sale + site refreshA short sale with a small fresh item or restock if ready. Album-led refresh that keeps the tour identity.February 2027Tour countdown
Tour countdown + creative previewEvent-only merch stays unavailable to the general public.Album release · TBCRelease
Album capsuleFresh products beyond the November assortment.March–April 2027Tour
North American tourVenue QR shopping and the proposed walk-up trailer.One complete campaign
The album story, everywhere fans look.
Every channel points to the album capsule, not the full catalog.
Store hero→ Album capsule
Lifestyle + product imagery→ Product pages
Email→ Album capsule
Artist social→ Album capsule
Paid creative · Meta ad concept→ Vinyl pre-order
SMS · concept→ Subscriber early access
Release dayHeld-back album products for launch: a fresh graphic, product type or collectible.
Earlier buyersComplementary pieces that pair with what they already own.
New visitorsAn accessible starting item, with fit and shipping information up front.